Případová studie

Jedu na dřeň

Together with motosport fans, we decided to beat cancer. We know that we cannot win immediately because the opponent is malicious and strong, but with your help, doctors can save a number of the ill and bring them back to day-to-day life. Let's all spend five minutes of time and donate two milliliters of blood to fight cancer. We pull out all the stops!

Campaign: The biggest victory in life is to save someone else's life

Tools: Comprehensive campaign including blood sampling and donor registry

Goal: To save the lives of patients with leukemia

Results: 19 statistically saved human lives in three years

The project Jedu na dřeň was awarded the Gold EFFIE award for the communication campaign effectiveness.
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