The project Jedu na dřeň was awarded the Gold EFFIE award for the communication campaign effectiveness.
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Together with motosport fans, we decided to beat cancer. We know that we cannot win immediately because the opponent is malicious and strong, but with your help, doctors can save a number of the ill and bring them back to day-to-day life. Let's all spend five minutes of time and donate two milliliters of blood to fight cancer. We pull out all the stops!
Campaign: The biggest victory in life is to save someone else's life
Tools: Comprehensive campaign including blood sampling and donor registry
Goal: To save the lives of patients with leukemia
Results: 19 statistically saved human lives in three years